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San Francisco has many of the big names in shopping (Saks, Macy’s, Neiman Marcus and Tiffany’s) mostly clustered around Union Square, the center of downtown spending. But it is the dozens of galleries and bookshops within an 800m (1/2 mile) radius of the square that provide the stimulus and respite to keep going. Unlike many other US cities, San Francisco has no specific indoor malls, opting instead for distinct shopping districts.

The more interesting items are had further afield. A walk through Chinatown can pay dividends, as discounted imported jewelry, clothing and objets d’art appear down Grant
Avenue, every few yards. Where else could one find pieces of priceless 17th-century vases, which were smashed during the Cultural Revolution, converted into US$10 jewelry boxes? Or watch workers seal your fate at Golden Gate Fortune Cookies Co., 56 Ross Alley, a small fortune-cookie-making factory? For a counter-culture neighborhood, The Haight has gone somewhat corporate. But past the GAP, at the Haight-Ashbury intersection, one can find folk art, music, and vintage clothing shops.

There is a more intellectual vibe in North Beach where Beat poet Lawrence Ferlinghetti’s City Lights Bookstore, 261 Columbus Avenue, stays open until midnight. Currently in vogue, Ghirardelli Square, a former chocolate factory located at 900 North Point Street, and Cow Hollow, to the north of the exclusive Pacific Heights, are both off the beaten track but worth making the effort. Tiny Hayes Valley, west of the Civic Center, has a stretch of funky local art galleries and stylish clothing boutiques, for one-of-a-kind items, plus an astonishing array of top-notch restaurants and hip nightspots. Pacific Heights, particularly along Fillmore Street and Sacramento Street, has a similar yet slightly more upscale feel, with many modern houseware and high-end gift shops.

Specialist shops offer something for every taste, from Chocolate Heaven, Pier 39, with chocolates from around the world, and Sanrio, Stockton Street and Market Street, devoted entirely to Hello Kitty and friends, to Stormy Leather, Howard Street, SoMa, a fetish boutique owned and run by women, for the past 16 years. While, for the latest up-to-the-minute high-tech gadgetry, the Microsoft and Sony stores in the Metreon Center, 150 Fourth Street, dazzle and delight.

The Ferry Plaza Farmer’s Market, located in The Ferry Building on Embarcadero at the foot of Market Street, is open Tuesdays and Saturdays year round (Saturday being the big day) and Thursdays and Sundays seasonally (website: www.ferrybuildingmarketplace.com). Delectable baked and packaged goods are provided by small, local outfitters, as well as plenty of organic produce and plants. Confusingly, another farmer’s market is held on Sundays and Wednesdays, at United Nations Plaza. On these two days, however, the selection focuses on Asian goods, inexpensive produce and some baked goods.

San Francisco adds an 8.5% non-refundable sales tax on every item. Discount stores, like Marshall’s on Market Street, do exist. Designer names like Burberry, Calvin Klein and Wilkes Bashford vie for attention with Chanel and Armani in Union Square, the heartbeat of the high-end shopping district flanked by the Financial District on one side and the Theater District on another. Just two blocks away at the Westfield San Francisco Shopping Center on Market Street, Nordstrom occupies the top five floors of this nine-level collection of 90 merchants connected by spiral escalators. Opening hours vary widely – many shops are open well into the evening and most are open at least some hours on Sunday.


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