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English is widely spoken in business, although a greeting in Arabic will be appreciated. Business cards should be printed in both English and Arabic. Punctuality is unimportant, and it is considered rude to be in a hurry. Sudanese prefer to do business with people they know and trust, so relationship building is essential. Businesswomen traveling to Sudan should let their contacts know in advance that they are female. Office hours are generally Saturday to Thursday 8am to 2.30pm.
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